252 sales and marketing pros voted across a category being reshaped by AI coaching, content intelligence, and video-based selling. Here is what the results reveal.
The May 2026 IT Brand Pulse AI Brand Leader survey asked 252 sales and marketing professionals to vote for Market, Intelligence & Innovation, Creativity & Expression, Accuracy & Trust, and Human Empowerment leaders in Sales Enablement Platforms, one of 18 products in the AI Sales and Marketing stack. Seismic was voted Market Leader with 34.13% of votes, with Highspot finishing second at 25.40%. Mindtickle was voted Intelligence & Innovation Leader (29.83%). Allego was voted Creativity & Expression Leader (32.47%). Seismic was voted Accuracy & Trust Leader (33.60%). Highspot was voted Human Empowerment Leader (27.87%).
Seismic anchors the market with content management and trust, Mindtickle leads on AI-driven readiness innovation, Allego dominates Creativity through video-based selling, and Highspot wins Empowerment through workflow simplicity. The IT Brand Pulse analyst team expects sales enablement to consolidate around AI coaching agents that observe live conversations and intervene in real time, with future Brand Leader voting rewarding personalized content surfacing, just-in-time learning, and the depth of integration with CRM, conversation intelligence, and revenue platforms.
What Are Sales Enablement Platforms?
IT Brand Pulse defines Sales Enablement Platforms as systems that equip sellers with content, training, coaching, and buyer-engagement tools at the moment of need. AI-era enablement platforms apply machine learning to recommend the right content for each deal stage, surface coaching moments from real conversations, and personalize learning paths to close skill gaps that affect quota attainment. Sales Enablement Platforms sits within the AI Sales Products sublayer of the Horizontal Business Apps layer in the IT Brand Pulse AI Product Taxonomy, alongside Buyer Intent Data, Call Transcription & Analytics, CPQ (Configure Price Quote), Sales Assistant, Sales Compensation Management, Sales Engagement Platforms, Sales Forecasting Platforms, Sales Intelligence, Prospecting,, and Website Visitor Identification.
Download the Brand Leader Report for Sales Enablement Platforms.
