About Us
Company Overview
IT Brand Pulse is an analyst firm and trusted source of testing, research and analysis covering data center infrastructure.
Research
IT Brand Leader Surveys – We conduct over a dozen independent, non-sponsored surveys each month to measure the perceptions of IT professionals about leaders in specific product categories. Our awards have become the symbols of IT brand leadership.
Technology Adoption – Many leading ISVs and IHVs use the IT Brand Pulse subscriber base to measure when, why and how they will adopt new technology.
Customer Satisfaction – We can help you measure the perceptions of your customers about your products, services and brand.
Channel – Take the pulse of your channel partners about your products, channel programs and support.
Labs
Product Testing – We can test your server, networking or storage infrastructure and create a high-impact test report.
Competitive Analysis – If you need expertise, or you just don’t have available manpower, we can compile competitive data and generate competitive analysis your sales people will love.
Technical Marketing – Product Reviews, White Papers, TCO analysis, Customer Case Studies, Application Reports, eBooks, Presentations, Videos.
Marketing
Program Development – IT Brand Pulse has a proven track record of designing and building promotional, channel, and technical alliance programs.
Content Development – We offer the unique capability of producing analyst-quality content in any digital marketing format.
Public Relations – A new class of PR offering analyst-level industry and technology expertise.
Management Team
FRANK BERRY
CEO and Senior Analyst
A 35-year veteran of the IT industry including senior executive positions with QLogic and Quantum, Frank founded IT Brand Pulse in 2009 and is still hands-on with testing, research and content development. Frank is a recognized thought leader who contributes regularly to leading IT publications and as a keynote speaker.
CHERYL PARKER
Senior Director/Analyst
Cheryl heads up the research, communications and business development practices of the company: writing/editing creative/technical presentations, press releases, marketing collateral, product and industry data sheets/reports, brand messaging, web copy/blogs; originating response-driven email campaigns, social media, surveys and lead-gen; oversee end-user research and analysis, focus group coordination and event management.
Cheryl has 25+ years in communications, research, public relations, marketing, biz dev, and sales, and is a former reporter/sportswriter for the Los Angeles Times.
JOSEPH KIMPLER
Director & Senior Analyst, IT Brand Pulse Labs
Joe Kimpler is a senior analyst responsible for IT Brand Pulse Labs. Joe’s team manages technical services including hands-on testing, product reviews, total cost of ownership studies and product launch collateral. Joe has over 30 years of experience in IT, with past senior engineering and marketing positions at Fujitsu, Rockwell Semiconductors, Quantum and QLogic. Joe holds both an engineering degree from the University of Illinois and an MBA in marketing.
LAR KRESS
Creative Director
For over 30 years, Lar’s world-class design and strategic insight have enhanced the brands of the top technology companies. Lar is responsible for leading creative projects spanning a variety of media and has established an excellent reputation as one of the highest-regarded tech designers in the country.