258 sales and marketing pros voted across a category split between e-signature incumbents and AI-native proposal platforms. Here is what the results reveal.
The May 2026 IT Brand Pulse AI Brand Leader survey asked 258 sales and marketing professionals to vote for Market, Intelligence & Innovation, Creativity & Expression, Accuracy & Trust, and Human Empowerment leaders in Proposal & Contract Management, one of 23 products in the AI Sales and Marketing stack. DocuSign was voted Market Leader with 33.72% of votes, with PandaDoc finishing second at 27.52%. GetAccept was voted Intelligence & Innovation Leader (26.74%). Proposify was voted Creativity & Expression Leader (34.88%). DocuSign was voted Accuracy & Trust Leader (33.33%). PandaDoc was voted Human Empowerment Leader (39.15%).
DocuSign’s twin Market and Trust leadership reflects its position as the e-signature standard most enterprises have already adopted, while GetAccept’s Innovation win signals where the category is moving — toward AI-driven sales engagement and proposal intelligence. Proposify’s Creativity lead and PandaDoc’s commanding 39.15% Human Empowerment margin (the largest spread in the category) show that buyers see clear differentiation along design quality and ease of use. The IT Brand Pulse analyst team expects this category to absorb more agentic deal execution capabilities, with future Brand Leader voting rewarding AI-generated proposal personalization, contract risk analysis, and the speed at which a deal can move from quote to signed contract without human intervention.
What Is Proposal & Contract Management?
IT Brand Pulse defines Proposal & Contract Management platforms as systems that enable organizations to create, manage, negotiate, and execute proposals, quotes, and contracts across the revenue lifecycle. These platforms combine document generation, workflow automation, e-signature, analytics, and increasingly AI-driven capabilities to accelerate deal cycles, improve accuracy, and enhance buyer engagement. In the AI era, the category is evolving from document management tools into intelligent revenue execution systems that automate proposal creation, personalize content, and guide contracts to completion. Proposal & Contract Management sits within the AI Sales Products sublayer of the Horizontal Business Apps layer in the IT Brand Pulse AI Product Taxonomy, alongside Buyer Intent Data, Call Transcription & Analytics, Conversational Marketing, CPQ (Configure Price Quote), CRM Platforms, Sales Assistant, Sales Compensation Management, Sales Enablement Platforms, Sales Engagement Platforms, Sales Forecasting Platforms, Sales Intelligence and Prospecting, and Website Visitor Identification.
Download the Brand Leader Report for Proposal & Contract Management.
