257 sales and marketing pros voted across a category being reshaped by AI-native entrants and meeting-platform incumbents. Here is what the results reveal.
The May 2026 IT Brand Pulse AI Brand Leader survey asked 257 sales and marketing professionals to vote for Market, Intelligence & Innovation, Creativity & Expression, Accuracy & Trust, and Human Empowerment leaders in Call Transcription & Analytics, one of 18 products in the AI Sales and Marketing stack. Gong was voted Market Leader with 34.13% of votes, with Microsoft Teams finishing second at 25.40%. Fireflies.ai was voted Intelligence & Innovation Leader (28.87%). Fireflies.ai was voted Creativity & Expression Leader (44.25%). Microsoft Teams was voted Accuracy & Trust Leader (35.08%). Zoom was voted Human Empowerment Leader (28.40%).
Fireflies.ai’s commanding 44.25% Creativity & Expression margin — the largest single-pillar spread in the category — signals that AI-native entrants are out-innovating incumbents on user experience and meeting intelligence design. Gong remains the enterprise market anchor; Microsoft Teams wins on platform trust; Zoom wins on user empowerment. The IT Brand Pulse analyst team expects this category to fragment further as conversational AI becomes a feature inside CRMs, meeting platforms, and standalone revenue intelligence tools, with future Brand Leader voting rewarding multimodal analysis, agent assist accuracy, and CRM-native workflow integration.
What Are Call Transcription & Analytics?
IT Brand Pulse defines Call Transcription & Analytics platforms as systems that capture, transcribe, and analyze sales conversations across phone, video, and meeting channels. These platforms apply AI to extract insights on deal health, competitive mentions, talk ratios, objection handling, and coaching opportunities, turning unstructured conversation data into structured revenue intelligence. Call Transcription & Analytics sits within the AI Sales Products sublayer of the Horizontal Business Apps layer in the IT Brand Pulse AI Product Taxonomy, alongside Buyer Intent Data, CPQ (Configure Price Quote), Sales Assistant, Sales Compensation Management, Sales Enablement Platforms, Sales Engagement Platforms, Sales Forecasting Platforms, Sales Intelligence, Prospecting,, and Website Visitor Identification.
Download the Brand Leader Report for Call Transcription & Analytics.
