254 sales and marketing pros voted across a category dominated by revenue platforms with conversation intelligence reshaping how forecasts are built. Here is what the results reveal.
The May 2026 IT Brand Pulse AI Brand Leader survey asked 254 sales and marketing professionals to vote for Market, Intelligence & Innovation, Creativity & Expression, Accuracy & Trust, and Human Empowerment leaders in Sales Forecasting Platforms, one of 18 products in the AI Sales and Marketing stack. Clari was voted Market Leader with 34.68% of votes, with Gong finishing second at 26.21%. Gong was voted Intelligence & Innovation Leader (28.09%). Aviso was voted Creativity & Expression Leader (27.75%). Clari was voted Accuracy & Trust Leader (35.04%). HubSpot (Sales Hub) was voted Human Empowerment Leader (27.80%).
Clari’s command of Market and Trust reflects its position as the category-defining revenue platform, while Gong’s leadership in Innovation comes from its conversation-intelligence-driven view of deal health. Aviso wins Creativity through AI-driven scenario modeling, and HubSpot wins Empowerment by making forecasting accessible to mid-market teams. The IT Brand Pulse analyst team expects forecasting platforms to evolve into autonomous revenue agents that proactively flag deals needing attention, with future Brand Leader voting rewarding signal accuracy, scenario speed, and the ability to explain forecast changes in narrative form for executive consumption.
What Are Sales Forecasting Platforms?
IT Brand Pulse defines Sales Forecasting Platforms as systems that aggregate pipeline data, conversation signals, and historical performance to produce accurate revenue predictions at the rep, manager, and executive levels. AI-era forecasting platforms move beyond static CRM rollups to model deal slippage probability, surface risks, and recommend the actions most likely to close quarter gaps. Sales Forecasting Platforms sits within the AI Sales Products sublayer of the Horizontal Business Apps layer in the IT Brand Pulse AI Product Taxonomy, alongside Buyer Intent Data, Call Transcription & Analytics, CPQ (Configure Price Quote), Sales Assistant, Sales Compensation Management, Sales Enablement Platforms, Sales Engagement Platforms, Sales Intelligence, Prospecting,, and Website Visitor Identification.
Download the Brand Leader Report for Sales Forecasting Platforms.
