IT Brand Pulse Presenting 2016 Innovation Leader Awards at Flash Memory Summit

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Innovation Leaders Voted by IT Professionals for Flash Storage/NVMe/NVM

Santa Clara, CA –  IT Brand Pulse, a trusted source for research, data and analysis about data center infrastructure, will be honoring 2016 Innovation Leaders—as voted by IT pros in thirteen Flash Storage/NVMe product categories—at Flash Memory Summit  on Wednesday, August 10, 2016 at 2:30 p.m. (Mission City Ballroom, Santa Clara Convention Center).  In addition, annual survey respondents chose two companies for special achievement awards in NVM and NVMe innovation.

“The IT Brand Pulse leader awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products,” said Dr. Lance Leventhal, Flash Memory Summit program chairperson. “Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts – in the field!”

Survey HighlightsInnov Ldrs 2016 Flash-NVMe
In the annual Flash Storage/NVMe surveys (conducted June 2016), IT professionals selected two companies for special innovation achievement honors:

  • When respondents were asked, “Who contributed most to Innovation in NVMe Technology over the last five years (2012 – 2016)?” they selected Samsung Electronics over second-place Intel. EMC, WD/SanDisk, and Micron filled in the remaining lineup (respectively).

    “Samsung Electronics is honored that the user community recognizes us as the best innovator in NVMe SSDs over the last five years, and for our market leadership in NVMe SSD products,” said Jim Elliott, Corporate Vice President, Memory Marketing, Samsung Semiconductor, Inc.  “This is especially gratifying because Samsung has been selected by IT pros who are actually building next generation private and public cloud data centers.”
  • For the second achievement award, voters decided on Intel’s DIMMs based on 3D XPoint™ technology, as 2016’s Most Innovative New Enterprise-Class NVM Product. The others in the running were Samsung (2nd), EMC (3rd), and Nutanix (4th).

    “Bigger memory and faster storage will benefit many new devices and also bring tremendous value to the cloud as businesses need to efficiently analyze growing amounts of data. Future products based on 3D XPoint™ technology will revolutionize any device, application or service that benefit from fast access to large sets of data,” said Donald D. Parker, vice president and general manager of Intel’s data center application engineering.

The other companies that stood out in the minds of global IT pros for innovation in the thirteen 2016 Flash Storage/NVMe categories include:

  • Dell Storage – 2016 Innovation Leader for All Flash iSCSI Arrays
  • EMC – 2016 Innovation Leader for All Flash FC Array, Hybrid HDD/SSD Array, All Flash NVMe Fabric Attached Array
  • HPE – 2016 Innovation Leader for All Flash Converged Systems
  • Mellanox – 2016 Innovation Leader for NVMe Network Adapters
  • Micron – 2016 Innovation Leader for NVDIMM
  • NetApp – 2016 Innovation Leader for All Flash NAS Arrays, All Flash Unified SAN/NAS Arrays
  • Nutanix – 2016 Innovation Leader for All Flash Hyperconverged Systems
  • Samsung – 2016 Innovation Leader for NVMe SSD Modules
  • SanDisk® – 2016 Innovation Leader for All Flash NVMe PCIe Cards, Flash Caching Software

“The non-volatile storage industry is at a major technology inflection point which is leading to a new generation of NVMe-based flash products and a new class of NVDIMM products,” said Frank Berry, CEO and Senior Analyst, IT Brand Pulse.  “The premier flash memory event of the year will be highlighted by innovation awards, voted by IT pros, to companies in these new product categories”.

IT Brand Leader Surveys
IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research.  The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall market leader, as well as the leader in price, performance, reliability, service and support, and innovation. Respondents are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write-in a vendor, if not listed.

Global IT Pro respondents to recent surveys include: 
AAA – ABC – American Airlines – American Express – AT&T – Bank of America – Barnes & Noble – BC Liquor Distribution Branch – Becton Dickinson – Bhabha Atomic Research Ctr – Blue Cross-Blue Shield (BCBSA) – Boeing – Boston Scientific – Caltech – Caterpillar – Chanel – Citigroup – City of L.A. –  ComEd – Cox Communications – C.R. BARD – Daybreak Game Co. (Sony Online Entertainment) – Delta Airlines – Detroit Medical Ctr – Deutsche Welle – Egyptian General Petroleum Corporation – Eletrobras – ExxonMobil – FAA – FedEx – Ford Motor Co. – GE – General Dynamics – General Motors –  HCL – HSN – Huntington Bank – Intuitive Surgical – ITG – Johns Hopkins Applied Physics Lab – JP Morgan – LafargeHolcim – Lockheed Martin – Lowe’s – LRZ – Macys – MIT – Morgan Stanley – NASA – Nationwide – NYC Transportation – Northrop Grumman – Oppenheimer – Optum – Pacific Northwest National Lab – PepsiCo – Perrigo – Prudential – Ricoh – SAIC – Shell – Siemens – Stanford University – Staples – Surescripts – TJX – T-Mobile – Torchmark – Transamerica – UBS – UPS – UNFCU – United Airlines – Universal Parks & Resorts – USC – U.S. Air Force – U.S. Census – Verizon – Walmart – Weizmann Institute of Science – Yale New Haven Health…& many more.

About IT Brand Pulse
IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at

Visit IT Brand Pulse at Flash Memory Summit – Booth #949


Cheryl Parker
Director & Senior AnaIyst, End User Research
IT Brand Pulse


Western Digital, WD and SanDisk are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, may be the property of their respective owners.

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