IT Pros Vote 2020 Brand Leaders for Flash

Dell Voted Market Leader in Four Categories; Pure Storage Voted Innovation Leader in Three Categories; Intel® Optane™ Persistent Memory Repeats; MemVerge and NGD Systems are New Market Leaders

SAN CLEMENTE, CA—November 17, 2020IT Brand Pulse, a trusted source for research, data and analysis about data center infrastructure, today announced the results of 2020 IT pro voting for flash brand leaders. Once a year the independent, non-sponsored surveys asks which vendors are perceived to be the market, price, performance, reliability, service and support, and innovation leader for nine flash-related product categories.

“In this round of surveys, Dell Technologies flexed their brand muscles by dominating IT voting in four flash storage categories” said Frankie Berry, Managing Partner and Brand Leader Analyst, IT Brand Pulse. “In the two emerging markets of Big Memory Software and Computational Storage, MemVerge and NGD Systems are establishing early incumbency for brand leadership.”

Survey Highlights

Dell Technologies
All-Flash SAN Array
For the fourth consecutive year, IT Pros selected Dell Technologies as Market Leader for All-Flash SAN Array. Dell Technologies was also voted Price, Performance, Reliability, and Service & Support Leader.

All-Flash NAS Array
In this year’s survey, Dell Technologies managed to prevail over competitive rival NetApp to sweep all six categories of brand leadership for All-Flash NAS Array.

All-Flash HDD/SSD Array
A perennial winner as brand leader for most types of storage systems, Dell Technologies was voted Market, Price, Performance, Innovation, and Service & Support leader for All-Flash HDD/SSD Array.

All-Flash Scale-Out & File Object Storage Systems
Dell technologies secured IT Pros’ votes for Market, Price, Performance, Reliability, and Service & Support Leader in our first year covering All-Flash Scale-Out & File Object Storage Systems.

On-Prem All-Flash Storage-as-a-Service
For the second consecutive year, IT Pros selected HPE as Market Leader for On-Prem All-Flash Storage-as-a-Service. HPE was also selected as Price, Performance, Reliability, and Service & Support Leader.

IT Pros voted Intel Market, Price, Performance, Reliability, Innovation, and Service and Support leader for NVDIMM. This is the third consecutive year intel has been selected as Market Leader.

NGD Systems
Computational Storage
IT Pros selected NGD Systems over Samsung in voting for brand leadership in the emerging technology arena of Computational Storage. This is a testament to the storage presence the company has maintained with industry marketing organizations and in social media.

Big Memory Software
In the first annual survey for Big Memory Software, MemVerge was chosen as the leader in all six categories of brand leadership. This category is expected to splinter in the years ahead as different types of Big Memory Software come to market.

Pure Storage
Innovation Leader
While the company was not voted market leader in any category, Pure Storage was selected as the innovation leader for 3 types of products, All-Flash SAN Arrays, On-Prem All-Flash Storage-as-a-Service and Scale-Out File & Object Systems. This is validation of the well-earned reputation the company has earned for its ability to innovate on otherwise mature storage technology.

View the complete survey report for an in-depth look at the survey results.

Global IT Pro respondents to recent surveys include:  
American Airlines – American Express – Adobe Systems – Advocate Health Care  – Aetna – AF Group – Air Force Space Command – Allstate – AT&T – BAAQMD – Bank of America – Beckman Coulter – Boeing – Baylor College of Medicine – Bosch – Boston Scientific – Brinker International – CA Department of Insurance – Capital Group – Caesars Entertainment – Celanese Corporation – Citibank – City of Los Angeles – Combined Insurance – Coca-Cola  – Colliers – Comcast – Cox Enterprises – CPS Energy – Daiwa Capital Markets – Dana Foundation – Daybreak Game Co. –  Disney – DLL Group – Dow Corning Corp – Duke University – Edmunds – Encore Capital Group – EnerCare – Ensco – Exelon Corp. – ExxonMobil – EY – FedEx – First Acceptance Corp. – Four Seasons –  Franklin Templeton – General Electric – General Motors – Great-West Life – GWDG – HCSC – Kaiser Permanente – Kingston – LANL – Library of Congress  – Lockheed Martin – LRZ – Michael Kors – MIT IS&T –  Morgan Stanley – NASA Ames Research Center – NIH – NBC/Universal/Comcast – NCR – Optum – Orbital ATK – Polycom, Inc. – Quicken Loans – Raytheon – Ricoh – Ryanair  – Schindler Elevator Corp. Shaw Industries – Siemens Corp. –  Snyder’s-Lance  – Spectrum Brands – Stanford University – Staples – Starbucks – States of AL CT, LA and MT – Time Warner – TMZ – Torchmark – Tiger Corporation – T-Mobile – UCLA – United Health Group – U.S. Dept. of Labor  – U.S. Navy – UPS – Veolia – Verizon – Walmart – Weizmann Institute of Science – West Pharmaceutical Services – Yale – Yazaki…and many more.

About IT Brand Pulse
IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at

Media Contact:

Frankie Berry
Managing Partner
IT Brand Pulse

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