Brand Leader Program
IT Brand Pulse conducts about a dozen annual brand leader surveys on a monthly/bi-monthly basis (see current Brand Leader Survey Calendar). For each survey, respondents are provided with a description of the product and a list of vendor choices, and asked to select who they perceive as the leader in six brand categories.
Importance of IT Brand Leader Surveys
For IT Pros, brand leader surveys provide meaningful data representing the opinions of hundreds of their peers about various products and vendors. For IT vendors, brand leader surveys uniquely reveal how a company is perceived by a cross-section of large enterprise, SMB and HPC IT pros, relative to other brands. The brand leader surveys are non-sponsored, independent research.
What Brand Categories are Covered?
For each survey, IT Pros are asked to vote for Market, Innovation, Performance, Reliability, Service & Support, and Price leaders from a randomized field of provided vendors (or the opportunity to write in an answer choice).
Definitions of Brand Leadership
Market Leader – The combination of innovation, performance, price, reliability, and support, specific to a product category; making that product an overall market leader
Performance Leader – The product which is the fastest, and/or delivers the quickest user response time
Innovation Leader – The product that brings useful new features and benefits ahead of the competition
Service and Support Leader – The product with the most accessible, responsive, knowledgeable, and reasonably-priced service and support
Reliability Leader – The product (component, software, or system) that most consistently performs its intended or required function or mission without degradation or failure
Price Leader – The product with the most value for the price
Which Product Categories are Covered?
Brand Leader Surveys incorporate hundreds of data center IT categories each year including servers, storage, networking and software. Click to see the 2017 brand leader categories and results.
Where do the Survey Responses Come From
Responses are solicited from the extensive IT Brand Pulse IT Pro and end-user database subscribers and over 1,000,000 members of online IT groups.
Who Votes for IT Brand Leaders?
Global IT Pro respondents to recent surveys include: 20th Century Fox – IT Manager/Director; American Airlines – Data Center Manager; Apple – Data Center Manager; AT&T – Server Administrator/Architect; Bank of America – Executive Management; Blue Cross Blue Shield Association (BCBSA) – Storage Administrator /Architect; Boeing – Data Center Manager; Booz Allen Hamilton – Network Administrator/Architect; CalPERS, State of CA – Network Administrator/Architect; Caterpillar – Server Administrator/Architect; Citigroup – Network Administrator/Architect; City of Los Angeles – IT Manager/Director; Delta Airlines – Server Administrator/Architect; Duke University – IT Manager/Director; EarthLink – Server Administrator/Architect; EPA – Network Administrator/ Architect; Ernst & Young- IT Manager/Director; ExxonMobil – Network Administrator/Architect; FedEx – IT Manager/Director; Fermilab – Network Administrator/Architect; Ford Motor Company – Data Center Manager; GE – IT Manager/ Director; General Dynamics – Network Administrator Architect; General Motors – Server Administrator/Architect; Johns Hopkins University Applied Physics Lab – IT Manager/Director; JP Morgan – IT Manager/Director; Lockheed Martin – IT Manager/Director; Los Alamos National Lab (LANL) – Network Administrator/Architect; Lowe’s – Storage Administrator/Architect; Mattel Inc.- IT Director; Morgan Stanley – Network Administrator Architect; NASA – IT Manager /Director; National Oceanic and Atmospheric Administration – IT Manager/Director; Northrop Grumman – Network Administrator/Architect; Oppenheimer – Executive Management; PepsiCo – Storage Administrator/Architect; Porsche Cars N.A. – Network Administrator/Architect; Prudential Life – Data Center Manager; REI – Server Administrator/Architect; Sandia National Labs – Network Administrator/Architect; Shell – Storage Administrator/Architect; Social Security Administration (SSA) – Server Administrator/Architect; Sony Pictures – Network Administrator/Architect; Stanford University – Network Administrator/Architect; Staples – Network Administrator/Architect; Target – IT Manager/Director; The University of Chicago – Server Administrator/Architect; Thomson Reuters – Server Administrator/Architect; T-Mobile – Data Center Manager; Transamerica – Storage Administrator/Architect; UBS – Executive Management; UCLA – IT Manager/Director; United Airlines – Network Administrator/Architect; U.S. Securities & Exchange Commission – IT Manager/Director; Universal Parks and Resort – IT Director; USC – Network Administrator/Architect; Verizon – Network Administrator/Architect; Yale University – IT Director…among many others.