Where IT perceptions are reality

Brand Leader Program

In a sea of high-powered IT advertising, the Brand Leader Program delivers survey data (that is not vendor-sponsored) capturing the perceptions of IT professionals. Brand Leader Surveys covering hundreds of IT categories each year – from servers, storage and networking to software and other broad IT market segments – are conducted regularly. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database.

Some of the IT professionals who vote for the brand leader awards include:

Amazon Market Leader

Brand Leader History

2014 iSCSI Disk Array Brand Leader Report

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Brand Leader Report

IT Manager/Director, Aegon... Storage Specialist, Aetna... Network Architect, Anheuser-Busch InBev... Software/Hardware Development Engineer, Apple... IT Manager/Director, Artesian Water Company (Public water utility, State of DE) ... Network Administrator/Architect, AstraZeneca... IT Manager/Director, Bank of America... IT Manager/Director, Baylor College of Medicine... IT Manager/Director, Berkshire Capital Securities ... Director of IT, Boeing... Data Center Manager/Director, Caterpillar... Storage Administrator/Architect, Chevron... Data Center Manager/Director, Cigna... Chief Technology Officer , Colliers International... IT Manager/Director , Deloitte Services LP... Network Administrator/Architect, Duke University... Data Center Manager/Director, Fannie Mae... Systems Administrator, Federal Express... Network Researcher, Fermilab... Data Architect/DBA, Ford Motor R&E... Senior Network Engineer, Getty Images... Storage Administrator/Architect, Harvard University... Storage Administrator/Architect, HSBC... Data Architect/DBA, J. Crew... Network Administrator/Architect, JP Morgan... IT Manager/Director, Kawasaki... Network Administrator/Architect, Kumon... Storage Administrator/Architect, Lowes... Data Center Manager/Director, Marriott... Network Administrator/Architect, MIT... IT Manager, NASA... Enterprise Infrastructure Architect, NBC Universal-Orlando ... Corp VP, New York Life... Data Center Manager/Director, Northwestern University... Data Center Manager/Director, Oak Ridge National Laboratory... IT Manager/Director, Ogilvy & Mather... Global Network Architect, Owens-Corning... Researcher, Pacific Northwest National Laboratory... Server Administrator/Architect , Pitney Bowes ... Senior Network Engineer , Porsche USA... Data Center Manager/Director, Raytheon... Executive/Management , Raytheon ... Sr. Systems Engineer, REI... Data Center Manager, Scripps... Storage Administrator/Architect , Sony Online Entertainment ... Data Center Manager/Director, Spacelabs... Infrastructure Architect , St. Luke's Hospital... IT Manager/Director , Stanford University... Data Center Manager/Director, Starwood Hotels... Systems Administrator, State of Louisiana... Data Center Manager, State of New Mexico... Network Administrator, State of Pennslyvania... Storage Administrator/Architect, Transamerica... IT Manager/Director, Tulane University... Server Administrator/Architect, U.S. Geological Survey... Server Administrator/Architect, UCLA... Network Administrator/Architect, United Way... Systems Engineering Manager , UPS... Data Center Manager, Utah State Office of Education... Server Administrator/Architect, Verizon ... Software/Hardware Development Engineer, Vonage... Senior Infrastructure Manager , Walmart ... Data Center Manager/Director, Warner Music Group... Network Administrator/Architect, Wells Fargo... IT Manager/Director, Yale University... among others...

All Flash Fibre Channel SSD Systems

2014 All Flash FC Doc Overview

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IBM was selected as the 2014 Market Leader for All Flash Fibre Channel SSD Systems. Get the full report to see the survey data behind the voting for Market, Performance, Reliability, Price, Service & Support and Innovation Leaders.

Brand Leader Report

In June 2014, IT Brand Pulse conducted a survey of IT professionals. The respondents were asked which vendors they perceived as the leader in 6 categories for All Flash Fibre Channel SSD Systems (Market, Price, Performance, Reliability, Service & Support and Innovation). The results of the 2014 survey (and comparable 2013 data, if applicable) are covered in a summary analysis and charts.

Document Overview
Author: Cheryl Parker
Director and Senior Analyst, End User Research
Date: June 2014
Price: $3,950

Congratulations to the brand leaders!

2014-Market-Leader-LogoNow it is time to announce your achievement.

High-res versions of our newly-redesigned 2014 leader award logos (Market, Price, Performance, Reliability, Service & Support and Innovation) are available for use in PowerPoint presentations, social media, web pages and product collateral.

For each product category, the cost is $500 for the first logo, $250 for the second logo, $150 for the third, $100 for the fourth logo. Purchase four logos and receive the fifth and sixth logo at no additional charge (per product category). Want the logos for FREE? Buy the brand leader report and we’ll give you the award logos.

Purchase Leader Award Logos