Where IT perceptions are reality

Brand Leader History

Our monthly Brand Leader surveys monitor the pulse of IT pro perceptions for Market, Price, Performance, Reliability, Service & Support and Innovation Leaders in various product categories. See who they voted as the IT brand leaders in recent and past surveys:

May 2012 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Cloud Storage (IaaS) Amazon Web Services Amazon Web Services Amazon Web Services Amazon Web Services Amazon Web Services Amazon Web Services
Mid-Range Tape Drives Quantum Quantum Quantum HP HP Quantum
Enterprise HDDs Seagate Seagate Seagate Seagate Seagate Seagate
Virtual Tape Libraries (VTL) EMC/Data Domain NetApp EMC/Data Domain EMC/Data Domain EMC/Data Domain EMC/Data Domain
Enterprise Servers HP Dell IBM HP HP HP
FCoE Storage EMC Dell/Compellent/ EqualLogic EMC EMC EMC EMC
Database Management System (DBMS) Oracle Microsoft Oracle Oracle Oracle Oracle

April 2012 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Processors for VMs Intel AMD Intel Intel Intel Intel
Servers for VMs HP Dell HP HP HP HP
Firewalls for VMs Cisco SonicWALL Cisco Cisco Cisco Cisco
ADCs for VMs Citrix Citrix Citrix Citrix - Cisco
(tie)
Cisco Citrix
WAN Optimization for VMs Cisco Cisco Cisco Cisco Cisco Cisco
Network Adapters for VMs Intel Broadcom Intel Intel Intel Intel
Network Switches for VMs Cisco Cisco Cisco Cisco Cisco Cisco
Disk Arrays for VMs EMC Dell EMC EMC HP EMC
SSDs for VMs Intel OCZ Technologies Fusion-io Intel Intel Fusion-io
Backup Software for VMs Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec

March 2012 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Fibre Channel HBA QLogic QLogic QLogic QLogic Brocade Brocade
Fibre Channel Switches Brocade Brocade Brocade - Cisco
(tie)
Cisco Cisco Brocade - Cisco
(tie)
Tape Library Quantum Quantum Quantum - IBM
(tie)
IBM IBM Quantum
Laptops Dell Dell Dell Apple Dell Apple
Backup Software Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec Symantec/ NetBackup & Backup Exec
Unified Storage EMC Dell EMC EMC EMC EMC
Cloud Backup Amazon S3 Carbonite Amazon S3 Amazon S3 Amazon S3 Amazon S3
HPC Servers HP Dell HP IBM HP HP
IO Virtualization NextIO NextIO NextIO NextIO NextIO NextIO
HPC Storage EMC Isilon Dell EMC Isilon EMC Isilon EMC Isilon - NetApp (tie) EMC Isilon

February 2012 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
WAN Optimization Cisco Cisco Cisco Cisco Cisco Cisco
Server Processors Intel AMD Intel Intel Intel Intel
Fibre Channel Storage EMC Dell EMC EMC EMC EMC
NAS NetApp Dell NetApp NetApp NetApp NetApp
Corporate Email Microsoft Exchange Google Microsoft Exchange Microsoft Exchange Microsoft Exchange Google
Tablet Computers Apple Amazon
Kindle Fire
Apple Apple Apple Apple
Firewalls Cisco SonicWall Cisco Cisco Cisco Cisco
Load Balancer F5 F5 F5 Cisco Cisco F5
Deduplication EMC Dell EMC EMC EMC EMC
Free Cloud Storage Dropbox Google Docs Google Docs Google Docs Amazon CloudDrive Google Docs

January 2012 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
LOM  Broadcom  Broadcom Broadcom   Broadcom Intel Broadcom 
Network Virtualization  Cisco  VMware Cisco  Cisco   Cisco VMware 
Operating System  Microsoft Windows Microsoft Windows  Microsoft Windows  Microsoft Windows  Microsoft Windows  Microsoft Windows 
Ethernet NIC Intel  Broadcom  Intel Intel  Intel  Intel 
Ethernet Switches  Cisco Cisco  Cisco  Cisco   Cisco Cisco 

 

View 2011 Brand Leader History

Leader Gallery

Congratulations to the companies that IT professionals selected as leaders in our recent brand surveys.

Kim Chesnee, Quantum qlogic brand ldr photo HP Brand Leader Photo
QUANTUM
Market Leader

Tape Libraries &
Mid-Range Tape Drives
QLOGIC
Market Leader
Fibre Channel HBAs 
HP
Market Leader
Storage Virtualization 
Shaun Walsh with Emulex Vinod Lakhani-Broadcom
EMULEX
Market Leader

Converged Network Adapters
BROADCOM
Market Leader
LOM & Ethernet NICS