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Leader Awards
The symbol for IT brand leadership
 

IT Brand Pulse continuous research consists of multiple surveys conducted each month. From a list of vendors provided, IT Pros are asked to choose one overall market leader plus the leader in price, performance, reliability, service and support, and innovation.

 
The vendors with the most IT Pro responses are IT Brand Pulse Leader Award winners and eligible to use the Leader Award logos.

Market Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the market leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Market Leader.
Price Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the price leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Price Leader.
Performance Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the performance leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Performance Leader.
Reliability Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the reliability leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Reliability Leader.
Service and Support Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the service and support leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Service Leader.
Innovation Leader Award
As part of each product survey IT Pros are asked, "who do you perceive as the innovation leader?" The vendor with the most IT Pro responses is the IT Brand Pulse Innovation Leader.