IT Pros Vote 2020 Storage Brand Leaders

Dell Technologies Voted Market Leader in Nine Product Categories; Microsoft Chosen for Two Products. Western Digital Displaces Seagate as Leader for Enterprise HDDs. Veritas Continues to be a Leader for Distributed Database Backup & Recovery.

SAN CLEMENTE, CA — April 2, 2020 IT Brand Pulse, a trusted source for research, data and analysis about data center infrastructure, today announced the results of 2020 IT pro voting for Storage Brand Leaders. Once a year the independent, non-sponsored survey asks which vendors are perceived to be the market, price, performance, reliability, innovation, and service and support leader for 14 storage-related product categories.

“This year’s survey results highlight a trend that frustrates technology pioneers.” said Samantha Griffin, Manager of Brand Leader Research, IT Brand Pulse. “Small companies will develop and bring new technology to market, enjoying their moment in the spotlight before the “big guys” enter the market to seize brand leadership. In this round of surveys, Dell EMC, Veritas, Microsoft, VMware and NetApp brands displaced the companies that made the distributed database backup, file synch & share, ageless storage, scale-out file and object storage, and storage performance validation markets.”

Survey Highlights

Dell EMC
Ageless Storage
Ageless Storage has a new leader as IT Pros vote Dell EMC the Market leader, dethroning former two-time Market leader, Pure Storage – this year’s Innovation leader. Dell EMC was also named the leader for Price, Performance, Reliability and Service & Support. NetApp was the runner-up for Market leader followed by HPE.

Enterprise Backup Software & Appliances
IT Pros vote Dell EMC the Enterprise Backup Software & Appliances Market leader for the third consecutive year, as well as Performance and Service & Support leader. The title for Reliability leader was tied between Dell EMC and Market leader runner-up, Veritas. Dell EMC found itself in another tie for Price leader with Veeam. Veeam was also voted Innovation leader for the fourth year in a row.

Hybrid (HDD & SSD) NAS Arrays
Dell EMC controls the board for Hybrid (HDD & SSD) NAS Arrays as IT Pros named them Market leader for the second year in a row as well as Price, Performance, Reliability, Innovation and Service & Support leader. NetApp was voted second of Market, then HPE.

Hybrid (HDD & SSD) SAN Arrays
Dell EMC continues to be the front-runner for Hybrid (HDD & SSD) SAN Arrays as IT Pros vote them the Market leader for the eighth time as well as Price, Performance, Reliability, Innovation and Service & Support leader. NetApp and HPE remain the second and third place Market leaders for another year.

On-Premises Enterprise Storage as a Service
On-Premises Enterprise Storage as a Service sees a new leader this year as IT Pros vote Dell Technologies the Market, Price and Performance leader. Pure Storage, Market runner-up, was voted Innovation leader for another year. IT Pros once more name IBM the Service & Support leader while also naming them this year’s Reliability leader.

Scale Out File & Object Storage Appliances
IT Pros repeat last year’s votes as they chose Dell EMC the leader across the board for Scale Out File & Object Storage Appliances with NetApp and IBM rounding out the top three. Dell EMC has been named Market, Price, Performance, Reliability, Innovation and Service & Support leader and for the second year in as many surveys.

Servers for Software Defined Storage
Dell EMC dominated the competition as IT Pros voted them the leader in all six categories for Servers for Software Defined Storage for the third straight year: Market, Price, Performance, Reliability, Innovation, and Service & Support. HPE was voted second for Market and Cisco third.

Unified (SAN/NAS) Disk Arrays
Dell EMC holds onto all six leadership titles for Unified (SAN/NAS) Disk Arrays for the second year in a row as IT Pros once again recognize them as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader. NetApp remains the second all-around in this product category while IBM settled for third place Market leader.

Veritas
Distributed Database Backup & Recovery
IT Pros acknowledge Veritas as the top leader for Distributed Database Backup & Recovery, making this their second successive clean sweep in this category. Commvault was voted second in all segments and Talena third for Market. 

Microsoft
Enterprise Archive
Microsoft dominates the competition in the Enterprise Archive category. IT Pros voted Microsoft the Market, Price, Reliability, Innovation, and Service & Support leader for the second time in as many surveys while also snagging the Performance title from last year’s leader, Veritas – this year’s second place Market leader. Proofpoint settled for third.

Enterprise File Synch & Sharing
IT Pros choose Microsoft as the leader in five of six segments for Enterprise File Synch & Sharing: Market, Performance, Reliability, Innovation, and Service & Support leader. Microsoft, however, can’t compete when it comes to price. Google continues its reign as Price leader for the sixth time in as many surveys. Dropbox was voted all-around third.

Western Digital
Enterprise HDDs
Voting was close for the Enterprise HDDs category, but Western Digital came out on top and dethroned former seven-time Market leader, Seagate, as IT Pros name them the leader across the board picking up titles for Market, Price, Performance, Reliability, Innovation, and Service & Support. Seagate was voted second in all segments, trailed by Toshiba.

VMware
Scale out File & Object Storage Software
In the second installment of this survey category, VMware proves to be the clear front-runner for Scale out File & Object Storage Software as they continue to gain the majority of IT Pros votes for Market, Price, Performance, Reliability, Innovation, and Service & Support. Microsoft finished as second Market leader, then Red Hat.

NetApp
Storage Performance Validation Software & Appliances
While the top two companies of Storage Performance Validation Software & Appliances were close in all categories, NetApp received the IT Pros votes to pull through as the leader across the board. Last year’s leader in all segments except Service & Support, SolarWinds, now found itself in second for all segments. Virtual Instruments took the third slot for Market.

IT Brand Leader Surveys
IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research.  The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall Market Leader, as well as the leader in Price, Performance, Reliability, Service & Support, and Innovation. Voters are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write in a vendor, if not listed.

Global IT Pro respondents to recent surveys include:  
American Airlines – American Express – Adobe Systems – Advocate Health Care  – Aetna – AF Group – Air Force Space Command – Allstate – AT&T – BAAQMD – Bank of America – Beckman Coulter – Boeing – Baylor College of Medicine – Bosch – Boston Scientific – Brinker International – CA Department of Insurance – Capital Group – Caesars Entertainment – Celanese Corporation – Citibank – City of Los Angeles – Combined Insurance – Coca-Cola  – Colliers – Comcast – Cox Enterprises – CPS Energy – Daiwa Capital Markets – Dana Foundation – Daybreak Game Co. –  Disney – DLL Group – Dow Corning Corp – Duke University – Edmunds – Encore Capital Group – EnerCare – Ensco – Exelon Corp. – ExxonMobil – EY – FedEx – First Acceptance Corp. – Four Seasons –  Franklin Templeton – General Electric – General Motors – Great-West Life – GWDG – HCSC – Kaiser Permanente – Kingston – LANL – Library of Congress  – Lockheed Martin – LRZ – Michael Kors – MIT IS&T –  Morgan Stanley – NASA Ames Research Center – NIH – NBC/Universal/Comcast – NCR – Optum – Orbital ATK – Polycom, Inc. – Quicken Loans – Raytheon – Ricoh – Ryanair  – Schindler Elevator Corp. Shaw Industries – Siemens Corp. –  Snyder’s-Lance  – Spectrum Brands – Stanford University – Staples – Starbucks – States of AL CT, LA and MT – Time Warner – TMZ – Torchmark – Tiger Corporation – T-Mobile – UCLA – United Health Group – U.S. Dept. of Labor  – U.S. Navy – UPS – Veolia – Verizon – Walmart – Weizmann Institute of Science – West Pharmaceutical Services – Yale – Yazaki…and many more.

About IT Brand Pulse
IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at itbrandpulse.com.

CONTACT:
Samantha Griffin
Manager, Brand Leader Research
IT Brand Pulse
949-713-2313

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