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IT Brand Pulse selects a handful of product categories and asks IT professionals who they perceive as the leader in six categories:

 
1. Market
2. Price
3. Performance
4. Reliability
5. Service & Support
6. Innovation
 

The results of each survey are published in a Brand Leader Report.

Read a Brand Leader Report


FCoE Switch - Nov. 2011


Leader Awards are available to the winning vendor for each category at no charge. 

 



Vinod Lakhani, Sr. Director & GM, High Speed Controller Business Unit displays the two Market Brand Leader 
plaques for LOM and Ethernet NICs
awarded to Broadcom in January 2011.

 

 

     


Kim Chesney, Executive Asst in Corporate Marketing, exhibits the results of Quantum capturing back-to-back Market Leader awards in Tape Libraries (March 2011) and 
Mid-Range Tape Drives (April 2011). 

 

 

The following IT Brand Leader Reports are available to order. Click on each category to see the Market Leader document overview or to order a report:

View Feb 2012 IT Brand Leaders 

Feb. '12 - NAS

Feb. '12 - Fibre Channel Storage

Feb. '12 - Tablet Computers

Feb. '12 - WAN Optimization

Feb. '12 - Server Processors

Feb. '12 - Corporate Email

Feb. '12 - Firewall

Feb. '12 - Load Balancers

Feb. '12 - Free Cloud Storage

Feb. '12 - Deduplication 

View Jan 2012 IT Brand Leaders

See Press Release

Jan. '12 - LAN on Motherboard (LOM)

Jan. '12 - Ethernet NICs

Jan. '12 - Ethernet Switches

Jan. '12 - Network Virtualization

Jan. '12 - Operating Systems

 

See 2011 and older
Brand Leader Survey Categories

 

IT Brand Pulse also conducts 100+ respondent surveys and smaller focus groups. The surveys are designed to deliver, within 2 weeks, a meaningful pulse on IT pro perceptions of company and product brand values.

If you would like IT Brand Pulse to conduct a survey about your company/product brand or to order a Brand Leader Report, contact:   

             

                     
      cheryl.parker@itbrandpulse.com

 


See how IT Brand Pulse clients are announcing their Market Brand Leader achievements. (Click on logo to view link):


                                


          

 

QLogic's Director of Corporate Marketing, Tim Lustig, accepts the March 2011 Market Leader award for
Fibre Channel HBAs.


 

 

Shaun Walsh, Vice President Corporate Marketing at Emulex, holds the award plaques representling both 2010 and 2011 as CNA Market Brand Leader.
Emulex also took the CNA title in 2009.



 

In Storage Virtualization, Cece Waters, Sr. Communications Manager SWD, shows HP's Market Leader Award plaque for November 2010.  HP repeated its Market Leader status in 2011. 

 

Ed Roberts, CEO, Lethos Inc.

"After reading the storage leader report, I felt like I just called 100 of my peers and heard from them who they thought were the best vendors, who had the best price, best performance, and so on." 



 
 
 
Shaun Walsh, Vice President Corporate Marketing, Emulex
"One of the most difficult jobs in marketing is measuring success and justifying spend in specific markets. IT Brand Pulse is the first affordable tool that lets us know, with real data, if our marketing programs are creating brand preference and if we are gaining share on our competitors."