Where IT perceptions are reality

Brand Leader History

Our Brand Leader surveys, covering hundreds of IT categories each year, monitor the pulse of IT pro perceptions for Market, Price, Performance, Reliability, Service & Support and Innovation Leaders in various product categories. See who they voted as the IT brand leaders in recent and past surveys:

Back to 2012 Brand Leader History

November 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Storage Virtualization HP/3Par Dell EMC EMC EMC VMware
Server Virtualization VMware VMware VMware VMware VMware VMware
CNAs Emulex QLogic Emulex Emulex Emulex QLogic
Blade Servers HP Dell HP HP HP HP
iSCSI Storage Dell Dell EMC - NetApp
(tie)
HP HP HP
FCoE Switches Cisco Cisco Cisco Cisco Cisco Cisco

June 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Entry-Level Servers HP  HP   IBM Cisco   IBM - HP
(tie)
HP
SSDs HP EMC  EMC  Pliant HP Intel
Unified Security Appliance Juniper  Cisco/
IronPort
IBM   WatchGuard Cisco/
IronPort 
IBM 
Content Management SAS IBM  Microsoft Microsoft  IBM  Microsoft

May 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Mid-Range Servers IBM   Dell IBM  IBM  IBM  Dell 
HPC Adapters Intel  Intel Mellanox  Intel Intel  Intel 
FCoE Storage HP/3Par  IBM  HDS  Dell/ Compellent/
EqualLogic 
IBM  HP/3Par
Desktop Computers  Dell HP  Apple  HP  Dell Apple
Database Oracle  Microsoft  Oracle Oracle  Oracle Oracle 
Web Conferencing Cisco  Cisco Cisco  Cisco  Cisco  Cisco 

April 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
Enterprise Servers HP  Dell HP HP  HP HP 
Enterprise HDDs Seagate  Seagate   Seagate   Seagate   Seagate   Seagate  
Mid-Range Tape Drives Quantum  Quantum Quantum Quantum  HP  Quantum 
ADCs Cisco  Citrix  Cisco   Cisco   Cisco   Cisco  
Email Security Gateway Cisco/
IronPort
Google/
Postini 
Cisco/
IronPort 
Cisco/
IronPort 
Cisco/
IronPort 
Google/
Postini  
Virtual Tape Library EMC FalconStor  EMC  EMC  EMC EMC 

March 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader

Backup Software

Symantec/
NetBackup & Backup Exec
Symantec/
NetBackup & Backup Exec
Symantec/
NetBackup & Backup Exec
Symantec/
NetBackup & Backup Exec
Symantec/
NetBackup & Backup Exec
Symantec/
NetBackup & Backup Exec
Unified Storage EMC Dell/ Compellent EMC EMC EMC NetApp
Tape Library Quantum Quantum Quantum Quantum Quantum - IBM (tie) Quantum
Fibre Channel HBAs QLogic QLogic QLogic QLogic QLogic QLogic
Fibre Channel Switches Brocade  Brocade Cisco Brocade - Cisco
(tie)
Brocade Cisco
Laptop Computers Dell - HP
(tie)
Dell Apple Apple Apple Dell

February 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
WAN Optimization Cisco Cisco  - Riverbed
(tie)
Cisco Cisco Cisco Riverbed
Server Processors Intel AMD Intel Intel Intel Intel
Fibre Channel Storage EMC HP EMC EMC EMC EMC
Corporate Email Microsoft Exchange Google Gmail Microsoft Exchange Microsoft Exchange Microsoft Exchange Microsoft Exchange
Tablet Computers Apple Apple Apple Apple Apple Apple

January 2011 Brand Leaders

IT Brand Pulse Market Leader IT Brand Pulse Price Leader IT Brand Pulse Performance Leader IT Brand Pulse Reliability Leader IT Brand Pulse Service & Support Leader IT Brand Pulse Innovation Leader
LOM Broadcom Broadcom Broadcom Broadcom Intel Broadcom
Network Virtualization VMware VMware Cisco Cisco Cisco Cisco
Operating Systems Microsoft Windows Red Hat Linux VMware ESX VMware ESX VMware ESX VMware ESX 
Ethernet NICs Broadcom Broadcom Intel Intel Intel Broadcom  
Ethernet Switches Cisco Cisco Cisco Cisco Cisco Cisco
NAS NetApp NetApp NetApp EMC NetApp NetApp